Constructing and influencing perceived authenticity in science communication: Experimenting with narrative.

This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the 2014 dodge ram 1500 fender flares perceived authenticity of a scientific message.The findings are consistent with literature around trust and credibility, but indicate that authenticity-the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research-may add a potentially click here important dimension to accepted categories of integrity and benevolence.